Specifica
Role: UX/UI Designer
Duration: 6 months
Specifica is a web-based platform designed to help users compare various products across different categories such as electronics, home appliances, and personal care items. The primary goal was to create an intuitive, easy-to-navigate website that provides detailed product comparisons to assist users in making informed purchasing decisions.
Objectives
Enhance User Engagement
Create a compelling user interface that encourages users to explore multiple product comparisons.
Improve
Usability
Ensure the website is user-friendly and accessible to a broad audience.
Comprehensive Comparisons
Present product information and comparisons in a clear, digestible format.
Seamless
Navigation
Design an intuitive navigation system for effortless browsing of different product categories.
Research and Discovery
Design process
UX Design
User Research
Wireframing
UI Design
Testing
Prototyping
Based on the client feedback, I created high-fidelity prototypes in Figma and Adobe Illustrator. These prototypes included detailed design elements and interactions. I used Figma as well to create clickable prototypes for more thorough user testing.
Web
Mobile
Main Page
Web
Comparison pages
Mobile
