SPECIFICA

Role: UX/UI Designer
Duration: 6 months

Specifica is a web-based platform designed to help users compare various products across different categories such as electronics, home appliances, and personal care items. The primary goal was to create an intuitive, easy-to-navigate website that provides detailed product comparisons to assist users in making informed purchasing decisions.

Objectives

Enhance User Engagement

Create a compelling user interface that encourages users to explore multiple product comparisons.

Improve

Usability

Ensure the website is user-friendly and accessible to a broad audience.

Comprehensive Comparisons

Present product information and comparisons in a clear, digestible format.

Seamless

Navigation

Design an intuitive navigation system for effortless browsing of different product categories.
Research and Discovery

Design process

UX Design

User Research

Wireframing

UI Design

Testing

Prototyping

Based on the client feedback, I created high-fidelity prototypes in Figma and Adobe Illustrator. These prototypes included detailed design elements and interactions. I used Figma as well to create clickable prototypes for more thorough user testing.

Web

Mobile

Main Page

Web

Comparison pages

Mobile