LIVING WITH WOLFS
Illustrations design
It's a social campaign about lupus disease. Lupus also means wolf in Latin. The campaign is based on the story of two girls who choose to take different paths to cope with this disease. One after diagnosis started to care about herself, and the other gave up and destroyed her health.
Project goals
The project had two parts. One was to create the main illustration as the "face" of the campaign. The Second was to develop a set of illustrations based on the story of two girls with lupus disease
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create interesting and catchy illustration, with a mystery mood as the main illustration of the campaign
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use colors from the logo - Purple and pink
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made the girls in the story different in their looks - in this case, we used colors of the logo in the hair
Sketch phase
main illustration design
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Colors phase
main illustration design
Final version
Sketch phase
The last illustration from the story, when woman who choosen a healthy life get to her old age happy and with equilibrium with her "wolf"
Final version
Other illustrations from the story
