TAKE UP
Logo design
Take Up was a new service created in Spain. Especialized in room service. It was offering Mediterranean-style food delivered to hotel rooms. The client wanted a logo that would capture the essence of Mediterranean culture, while also conveying the fun and convenience of their delivery service.
Project goals
​​
-
Reflect Mediterranean identity: freshness, and culture.
-
Playful and approachable: The brand should feel lighthearted, inviting, and modern, appealing to both food enthusiasts and busy professionals.
-
Combination of text and icon: The logo needs to feature both a strong, memorable icon and typography to communicate the brand name.
-
home made food feeling
Research and Conceptualization
I conducted a competitive analysis of popular in Spain restaurants and food delivery services. Common themes in their logos included:
-
clear and joyful colors
-
minimalist designs with clean typography
-
playful and catchy element
First ideas
I was trying different ideas based on project goals and market research
Design style & Initial concepts
Based on the first propositions we decided with the client to continue with the U as a open bowl
Final delivery
-
Icon: A fun, playful bowl made by the letter U with a tasty look fresh vegetable. This not only represents Mediterranean cuisine but also subtly conveys the idea of homemade food.
-
Typography: The brand name, Take Up is displayed in a bold and elegant font. The letters are slightly rounded, making it approachable and friendly.
-
Color palette: The violet (grapes), and yellow (Spanish sun), create an inviting, vibrant logo that feels fresh and Mediterranean.
Icons for App stores
Colors
